3 Rules of Effective Presentations - Part 1

This article is the first in a three-part series.

Rule 1: Effective Presentations Must Be Fresh.

 Oprah as Business Model: Your audience will get it!  Photo by Mike Windle/Getty Images Entertainment / Getty Images

Oprah as Business Model: Your audience will get it!
Photo by Mike Windle/Getty Images Entertainment / Getty Images

When illustrating a point in your talks, use current, fresh references. Are you illustrating a point with an reference to Jack Welch (yawn) or Steve Jobs? (You know he’s dead, right?) Instead, make a point by illustrating the savvy snark of Kara Swisher, the intrepidness of Oprah (she never goes out of style), or the trailblazing-ness of Xiuhtezcatl Martinez.

Your data must be current* as well. How recent (or not) are the data you share? The more current, the better - and trust me, your audience will notice. I once attended a talk about funding in the arts. The speaker showed graphs indicating how many non-profits were founded in the U.S., and their sources of funding. The problem? All his graphs cited data from ten years earlier (!). Audience members whispered to each other about the outdated numbers.

I could have found more recent numbers with a Duck Duck Go search.

* current = within the last two to two-and-a-half years.