2-Minute Tips: How to Write a Strong Call to Action

2-Minute Tips: How to Write a Strong Call to Action

This month, inspired by listener Alyssa Burns, we’re talking about your CTA (“Call to Action.”) Too many speakers - and not just novices - leave out their ask. The assumption is, “If I talk about how great X is, they’ll want to [sign up/buy/donate/etc.]” This is not the case.

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 2-Minute Tips: How to Introduce Yourself (and Other People) Before a Speech

2-Minute Tips: How to Introduce Yourself (and Other People) Before a Speech

Too often, speakers put everything into their intro. Your aim is to whet the audience’s appetite for your topic; not bore them with a list of every accomplishment. Here’s the right way to write your speaker intro. Similarly, too many introducers don’t prepare. I have fixes for both.

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